Last updated: September 15, 2026
This Privacy Policy describes how Amaranth Group LLC (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit, use, or make a purchase from amaranthretailgroup.com (the “Site”). The Site is hosted by Shopify, which processes information to provide the ecommerce services used by our store.
Information we collect
Depending on how you use the Site, we may collect contact and delivery information, account information, order and transaction details, customer-service communications, marketing preferences, and technical information such as IP address, device, browser, cookies, and Site activity. Payment information is processed by Shopify and applicable payment providers; we do not receive or store complete payment-card numbers.
How we use information
- Process, fulfill, deliver, and support orders.
- Communicate about purchases, returns, and customer-service requests.
- Detect fraud, protect the Site, and meet legal obligations.
- Operate, measure, and improve our store, products, and advertising.
- Send marketing communications when permitted; you can unsubscribe at any time.
How we share information
We may share information with service providers that help operate the store, including Shopify, payment processors, carriers, fulfillment providers, analytics and advertising providers, and professional advisers. We may also disclose information when required by law, to protect rights and safety, or in connection with a business transaction. These providers use information according to their own terms and privacy practices.
Cookies, analytics, and advertising
We and our providers use cookies and similar technologies to keep the Site functioning, remember preferences, understand Site use, measure purchases, and improve advertising. Available privacy choices, including cookie or data-sharing controls, are displayed where required.
Retention and security
We retain information for as long as reasonably necessary to provide services, keep required business and tax records, resolve disputes, and meet legal obligations. We use reasonable administrative and technical safeguards, but no internet transmission or storage system is completely secure.
Your choices and rights
You may request access, correction, or deletion of personal information, subject to applicable law and record-retention requirements. You can unsubscribe from marketing emails through the link in the message. Where available, use the Site’s privacy choices or contact us to exercise other privacy rights. We may need to verify a request before acting on it.
Children
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Changes
We may update this policy to reflect changes to our practices, technology, or legal requirements. The revised date will appear above.
Contact
AMARANTH GROUP LLC
1910 Thomes Ave
Cheyenne, WY 82001
United States
Email: wsdp@amaranthretailgroup.com
Phone: +1 307-414-1437
For more information about Shopify’s processing, see the Shopify Consumer Privacy Policy.