Privacy policy

 

PRIVACY POLICY

Last updated: September 16, 2026

This Privacy Policy explains how AMARANTH GROUP LLC (“Amaranth Group,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit amaranthretailgroup.com, make a purchase, contact us, or otherwise use our services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with the Services, we may collect:

Contact information, including your name, email address, telephone number, billing address, shipping address, and return address.

Order information, including products purchased, order history, payment status, shipping method, tracking information, returns, refunds, and customer-service communications.

Payment information. Payments are processed by Shopify Payments or other payment providers. We do not directly store complete payment-card numbers or card security codes.

Account information, including login details and preferences if you create a customer account.

Device and usage information, including IP address, browser type, device type, operating system, pages viewed, referring website, interactions with the website, and approximate location derived from an IP address.

Marketing information, including your marketing preferences and interactions with advertising, email campaigns, or promotional content.

Customer-service information, including messages, photographs, product-damage evidence, and other information you provide when contacting us.

1. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information:

Directly from you when you place an order, create an account, subscribe to marketing, request a return, or contact us.

Automatically through cookies, pixels, tags, log files, and similar technologies.

From service providers and business partners, including Shopify, payment processors, shipping carriers, analytics providers, advertising platforms, and fraud-prevention providers.

1. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

Process payments and fulfill orders.

Provide shipping, tracking, delivery, returns, refunds, and customer support.

Maintain customer accounts and order histories.

Communicate about orders, products, services, and policy changes.

Detect and prevent fraud, unauthorized transactions, security incidents, and misuse.

Operate, maintain, troubleshoot, and improve our website and Services.

Measure website performance and understand how visitors use the website.

Provide relevant marketing and advertising, where permitted.

Comply with tax, accounting, legal, regulatory, and recordkeeping obligations.

Establish, exercise, or defend legal claims.

1. COOKIES AND ANALYTICS

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand website activity, measure performance, prevent fraud, and support advertising.

We may use Shopify analytics, Google Analytics 4, Google Ads, Google Merchant Center, and related Google services. These services may collect information about your device, browsing activity, and interactions with our website.

You can manage cookies through your browser settings and through any cookie or privacy-preference controls displayed on our website. Disabling some cookies may affect website functionality.

1. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to service providers that help us operate the business, including:

Shopify, which hosts and operates our ecommerce platform.

Payment processors and financial institutions.

Shipping carriers, fulfillment providers, and logistics partners.

Analytics, advertising, and marketing providers.

Customer-service and communications providers.

Fraud prevention, security, accounting, tax, insurance, and legal service providers.

Government authorities or other parties when required by law or reasonably necessary to protect rights, safety, property, or the integrity of the Services.

A buyer, investor, lender, or successor in connection with a merger, financing, reorganization, sale of assets, or similar business transaction.

We require service providers to use personal information only for authorized business purposes and subject to their contractual and legal obligations.

1. SHOPIFY

Our store is hosted by Shopify. Shopify processes personal information required to provide its ecommerce platform, checkout, payment, fraud-prevention, analytics, and related services.

For more information about how Shopify processes personal information, visit Shopify’s Privacy Policy at https://www.shopify.com/legal/privacy.

1. ADVERTISING AND TARGETED MARKETING

Where advertising tools are enabled, we may disclose identifiers, device information, and website-activity information to advertising and analytics partners to measure advertising and show relevant advertisements.

Under certain US state privacy laws, these activities may be considered “selling,” “sharing,” or processing personal information for targeted advertising, even when no money is exchanged.

Where applicable, you may opt out by using a “Your Privacy Choices” or similar privacy link displayed on the website, enabling a legally recognized browser-based opt-out preference signal, or contacting us at wsdp@amaranthretailgroup.com.

We do not knowingly sell or share personal information of individuals under 16 years of age.

1. MARKETING COMMUNICATIONS

If you subscribe to marketing communications, we may send promotional emails about products, offers, and updates.

You can unsubscribe at any time using the unsubscribe link in an email. Even after unsubscribing from marketing, we may continue sending non-promotional messages concerning orders, accounts, returns, security, or other transactions.

1. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, maintaining business and tax records, complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements.

Retention periods vary depending on the type of information and applicable legal requirements.

1. SECURITY

We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no internet transmission or storage method is completely secure, and we cannot guarantee absolute security.

Customers are responsible for protecting their account credentials and notifying us promptly of suspected unauthorized access.

1. CHILDREN’S PRIVACY

The Services are not intended for children under 13, and we do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to us, contact us so we can investigate and take appropriate action.

1. YOUR PRIVACY RIGHTS

Depending on where you live, you may have the right to:

Request access to personal information we maintain about you.

Request correction of inaccurate personal information.

Request deletion of personal information.

Request a portable copy of certain personal information.

Opt out of targeted advertising or certain disclosures considered a sale or sharing under applicable law.

Limit certain uses of sensitive personal information, where applicable.

Withdraw consent where processing is based on consent.

Appeal our decision regarding a privacy request, where applicable.

You may exercise a privacy right by emailing wsdp@amaranthretailgroup.com. Include enough information for us to identify you and understand your request.

We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.

We will not discriminate against you for exercising applicable privacy rights.

1. INTERNATIONAL USERS

Our business is based in the United States. Personal information may be processed and stored in the United States and other countries where Shopify or our service providers operate.

These countries may have data-protection laws that differ from those in your country. Where required, service providers use appropriate safeguards for international transfers.

1. THIRD-PARTY WEBSITES

The Services may contain links to websites operated by third parties. We are not responsible for their privacy, security, or content practices. Review the privacy policy of any third-party website you visit.

1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our practices, technology, Services, or legal obligations.

The revised policy will be posted on this page with an updated “Last updated” date. Material changes may also be communicated through the website or by other appropriate means.

1. CONTACT US

For privacy questions or requests, contact:

AMARANTH GROUP LLC
1910 Thomes Ave
Cheyenne, WY 82001
United States

Email: wsdp@amaranthretailgroup.com
Phone: 307-414-1437