Golf Pride has laid claim to more major wins than any other grip company. More than 80% of Tour professionals choose to play our grips and not one is paid to do so. And in this age of multi-million dollar endorsement deals, that’s the strongest endorsement of all. So, whether you’re a Tour pro playing a major, a rising amateur, or an everyday golfer, you can rest assured knowing you’re playing the #1 Grip in Golf. Tour-inspired designed, the Tour Velvet Plus4 features a larger lower hand simulating the feel of 4 extra wraps of tape, which promotes lighter pressure and more power.